Our Shoot #PremiumClass features Amedeo, Ibou and Sam. There comes a time in every man's life when it is time to dress up. Head-to-toe luxury can be bank-breaking. In menswear, men's fashion and men's style, we highlight a new level - we call it Premium Class. For winter, it begins with an awesome top coat. The Great Coat. It anchors the look and makes it stable. We select and add craftmanship, strong tailoring. the best fabrics, design excellence and swagger, but still keep the looks democratic and quite accessible. It is also about mixing and matching a exclusive garment or two with more common pieces from the High Street and Main Street.
We have brought together Donna Karan New York (DKNY), Mackintosh, Duffel and Rums, Ede and Ravenscroft, Reiss, Ted Baker, Pretty Green, River Island (Premium) - plus Office Shoes, Topman and Next. An uber Collaboration. Together, winter just got a major upgrade.
Shot on Location in Holland Park, London
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