Our shoot "Luxe It Up" features Sam and Marco and was photographed at Peter's Hill, London.
Luxe It Up is about making Sports Luxe more accessible in terms of interpretation and application. At the same time, the main aim is to keep that distinct and powerful blend of formality and modern -futuristic sport focussed design. Most of the components of each look are from River Island's Spring Summer 2015 Menswear Collection, #SS15 #spiritofsummer. Special elements added to the looks to make things even more interesting include formal tassel loafers, very modern premium sneakers (trainers) and a few military details. The bomber jackets testify for themselves. Amen to that. Not a pattern or floral in sight. Lets do Spring / Summer another way. Most men could wear these. Most men should wear these.
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