Ekocycle is the sustainable collaboration between Black Eye Peas musician, producer and entrepreneur will.i.am and The Coca-Cola Company. The brand has brought together a number of labels, including MCM, Globe-Trotter, H Brothers and Ecoalf to produce sustainable, luxurious and stylish collections of clothes, goods and accessories. The brand says that it seeks to create aspirational and desirable lifestyle products made from post-consumer waste such as aluminium cans, plastic bottles and other consumer packaging. They say they form part of a single movement with a vision of zero waste and unlimited style.
Ekocycle is very much in its growth phrase. Its output is certainly head-turning with sparks of originality and a focus on distinctive design. Brands like Addidas, Terracotta and others are also getting involved.
The brand produces menswear, women's wear and accessories. The product-reach is broad, from formal evening / party wear, formal shoes, sports wear, bags, luggage, bicycles, 3-D printers, wallets and technology gadgets.
In the United States, various products have been available online and from various retail outlets, but in 2015, the brand opened is first major foreign outlet. It chose the UK and Harrods Department Store in Knightsbridge, London. And here, as it did over there, the story about cool, stylish and luxurious sustainability, continues.....
The photographs above are of the Ekocycle Shop / Boutique at Harrods, London
Ekocycle
Harrods
No comments:
Post a Comment