Thursday 30 April 2015

The Fragrance: dunhill Icon

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There is a grown-up assuredness to this scent. Rich, reliable and robust, without being too strong or overbearing. Much like the modern gentleman should be. Top notes of Italian bergamot and Neroli Absolute with black pepper and cardamom Lavender de Provence. It grabs the nose quite firmly and then has a lush linger that settles down into something more leathery with subtle citrus hints.

The bottle or cylindrical chassis is a thing of simple beauty. Its design points back to dunhill's heritage of manufacturing metal, leather and luxury goods for the car interiors of the rich and famous. The silver metal is soft yet sturdy to the touch; lighter than you may expect. It will be displayed on many shelves around the world, long after the last drop of fragrance has been used.

The striking advertising campaign features UK model Andrew Cooper (he of Louis Vuitton, Giorgio Armani, L'Oreal, Bally and Coca Cola).  The images have been iconically shot by photographer to the stars Annie Leibovitz. All in all, a good recipe.

Harrods London championed its release in late winter / early spring 2015 and offered exclusives to early shoppers. The fragrance is on course to join the "classic" stable, but will it capture a younger (under 35) demographic? Its mature price and limited availability may be two deciding factors. This is luxury, after all.

£73.00 100ml EDT
£55.00 50ml EDT

Dunhill
Harrods
Selfridges

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