H&M is fast becoming the international high street brand with it's fingers firmly on the button marked "Zeitgeist." With H&M x Balmain to come towards the end of 2015, they have given us much to talk about in the meantime. Step forward, David Beckham's Collection for H&M Autumn Winter 2015 called Modern Essentials Selected by David Beckham. David has, what could be called, perma-cool. We do not seem to tire of him easily. A lot of people, have a lot of time for Mr Beckham. He currently has 12 million Instagram followers, having only joined the social media site recently. Kevin Hart is having a major moment and is now the go-to-funny-man who can make everyone laugh. He has 22 million Instagram followers and a similar number of Twitter followers. H&M has put them together for this campaign. It is a surprising but hilarious pairing. We can all judge when the video of their escapades is released on 28 September 2015 on hm.com and in the wider media on 30 September 2015. For those who cannot wait, there is a video now on H&M's Twitter feed.
Modern Essentials is a capsule wardrobe for the man with a little more than regular-guy cash and maybe a job in a large city. He had a busy social life. This man or these men, could, if they wished, wear these items season after season. The range includes a striking mid-length camel-coloured coat, a sharply tailored peacoat, trousers, jumpers, shirts, jeans, sports / lounge wear and a few of the now famous underwear.
David Beckham
David Beckham Instagram
Kevin Hart Instagram
Nic Horne (NH)
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