Our "Chill" shoot features Sam and was shot in Wembley, London.
We focus on the gap between winter and spring, where even though the sun is shining and the spring buds are bursting out, there is still that Chill in the air that lingers on and on. That Chill often tries to restrict your style and swagger.
We decided to beat the Chill with an ice-cool response. We relaxed a modern version of the French Breton stripe with a hooded waterproof British tailored mid-length coat and fitted black jeans for the daytime. For the afternoon and early evening we add dark brown oxford shoes and a US crafted black pea coat for versatility and stealth. As evening draws in, we add the crisp white t-shirt, go monochrome and contrast with grey stripes in a trusty light wool scarf to meet the night. These looks are anchored in classic menswear style, but are edgy, more urban, yet still very urbane.
So, we say, hey Chill, we are much cooler that you!
Nic Horne (NH)
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